CLIENT Netflix
    DATE 2023

    For the launch of the german season of the Netflix reality TV show "Too Hot To Handle" rsa Media took care of the influencer & talent guest list management of the launch event as well as the creation of a unique invitation to the event. With around 600 content pieces, 24 million impressions and nearly 226k engagements, the party was too hot to handle.

    Netflix & rsa Media invited 150 influencers to celebrate the launch of the German edition in typical Too Hot To Handle fashion: hot, fun & sweaty. The event with almost 300 guests took place in an impressive location in the heart of Berlin. Influencers were surprised by a special invitation before the event. We developed an invitation, which not only unfolded into a 3D version of Lana, but also played a sound when opened: The original voice of the German Lana personally invited the talents to the event.

    Last but not least: Reality TV fan @mirellativegal hosted the reunion show on Youtube, Instagram & TikTok and hosted the launch event on @netflixde social channels while additional talents reacted to the official reunion show on their Youtube channels. Find some examples here, here and here.

    Germany is #TooHotToHandle