For the launch of the new Netflix movie "The Gray Man", a 2022 American action thriller film directed by Anthony and Joe Russo, rsa Media took over the influencer & talent guest list management of the special screening in Berlin and also implemented the hero influencer activation in the run-up to the campaign.
Six different influencers from different genres talked about the film before the launch and brought the title "The Gray Man" closer to their communities. The six talents, from areas such as Gaming, Fashion, Lifestyle, Entertainment & Pop Culture, creatively integrated the „The Gray Man“ into their usual social media content on Instagram and YouTube. In addition to this, our talents created competitions with the exclusive chance for their communities to win highly desired tickets for the special film screening in Berlin on July 18th in the presence of the main cast, including Ryan Gosling, Chris Evans, Ana de Armas & Regé-Jean Page.
At the special screening our hero talents @riccardosimonetti, @lisamarie_schiffner, @malwanne, @falcopunch, @papaplatte and @starletnova had the chance to meet the cast at an exclusive meet & greet. In addition to this, rsa Media invited over 200 German social media talents, influencers, models, and celebs with a combined reach of over 25 million online followers to the Berlin screening, who created nearly 1.000 additional content pieces on their Instagram, TikTok, and YouTube channels throughout the evening.
Lara Loft & Lisa Marie Schiffner for "The Gray Man" Kick Off Campaign