To celebrate the new Skagen Aaren Kulor, rsa Media invited 6 influencers from UK and Germany to a 3-day brand experience at Copenhagen Fashion Week in August 2019. The highlight marked the design collaboration with Danish brand Helmstedt, that was showcased at the Fashion Show as part of their Spring/Summer ’20 collection.

Next to Helmstedt’s runway show the program included content productions for the new Aaren Kulor watch, a boat trip, a dinner hosted by Emilie Helmstedt and a Instagram takeover of @skagendenmark.

For the official launch of the #SkagenxHelmstedt collection, 4 influencers returned to Copenhagen for Fall/Winter Fashionweek 2020. Next to a content production with @jeremy.moeller, former Helmstedt model @sophialenag took over Skagen’s Instagram channel.