To showcase Skagen’s brand heritage and new sustainability approach, rsa Media invited selected influencers to Copenhagen Fashion Week 2022, where not only the second collection in collaboration with Soulland was launched, but also a teaser of the new collection with Baum & Pferdgarten was revealed in a first teaser during their runway show.

As part of a three-day brand experience, six lifestyle and fashion influencer from Germany were able to experience Baum & Pferdgarten up close, including a welcome dinner, a guided boat ride, a city tour with the bikes of the Skagen x Velorbis collaboration and several fashion shows.

In addition to this the Skagen family celebrated the ongoing partnership of Copenhagen Fashion Week and Skagen during the official opening ceremony after producing a variety of content pieces such as still images, vertical video content, portraits and mood images for Skagen's and their current collection.