To build on the success of the online activation #REVIEWGOESFESTIVAL, rsa Media once again organized an extraordinary journey with Germany’s top influencers, YouTubers, models and bloggers. In collaboration with our two clients South Australia and REVIEW, the idea for #REVIEWTRAVELS was born. The destination: Adelaide, South Australia.

Dressed in REVIEW’s new summer collection, seven influencers traveled together with almost 10 million followers and fans to South Australia. On-site, they reported live on all social media channels and activated the brand hashtags #reviewtravels, #ootdreview and #seesouthaustralia to generate organic followers for the corporate channels of both brands.

Photography: Andre Josselin