The #REVIEWTRAVELS campaigns – Meet Merano 2015, REVIEW x Lollapalooza and REVIEW x South Australia – were highly successful by reaching millions of views and impressions. Therefore, we continued the series in autumn 2018 with another exciting journey: a road trip through Eastern Europe.
In cooperation with REVIEW, we invited six ambassadors to explore the cities of Budapest, Krakow and Warsaw on a 6-day road trip. Dressed in REVIEW's newest collection, the #reviewgang explored not only the vibrant and rising urban metropoles of the east, they also discovered the art, music & culture scene.
The highlights of the road trip were captured by Julian Schröpel aka @simbayu and Björn Baasner from Monocle Films. The trip and the experiences appeared live on our Ambassador's channels and all assets were used for REVIEW's cooperate social media channels. In addition to providing on-site support for the influencers, rsa Media was responsible for the conception, planning and production of the road trip as well as the evaluation of the campaign.