• Influencer Activation
CLIENT Netflix
DATE 2023

Music and extraordinary hairstyles are a big thing in the Bridgerton universe and this is exactly what we focused on for our influencer activation for the launch of Queen Charlotte.

Alicia Keys - "If I ain't got you" x Queen Charlotte Music Video: Music plays a big role in the Bridgerton universe. Pop classics are reinterpreted orchestrally, including Alicia's hit "If I ain't got you"". Alicia Keys added her vocals to this new version and shot a music video and rsa got a chance to send german singer @aliciaawa to be part of the music video alongside Alicia, 5 female regional musicians and a 74 piece Global Orchestra made up entirely of women of color.

Hair is Crown Tik Tok Activation: For this campaign beat we teamed up with 12 established Black hair stylists and creators who produced tutorial videos for creative, unique and over the top hairstyles inspired by Queen Charlotte’s extravaganza.

"If I ain't got you"" TikTok Duett: We gave the Bridgerton music theme a stage and expanded the musical spectrum with a cover version of a selection of black female artists from Germany. @aliciaawa, @rolablades & @lunasimao added their voices to the new orchestral instrumental version of Alicias smash song "If I ain’t got you" and created an unique and special version.

"If I Ain't Got You" - Behind the Scenes