• Influencer Activation
CLIENT Netflix
DATE 2022

The highly acclaimed murder mystery Netflix movie "Knives Out" finally got its sequel. In "Glass Onion" detective Benoit Blanc (Daniel Craig) takes the viewers along while he travels to Greece for his latest case and again tries to find the culprit among many dubious suspects.

We collaborated with 20 TikTok influencers to create awareness and hype for the movie. The Netflix TikTok account posted a humouros excerpt from the movie, which our talents used to stitch with creative, funny lifehacks that are supposedly brilliant but, when you think about it, really are just dumb - think, risking dropping everything, instead of making two trips. Through the use of native ads we were able to create roughly 9 million views on the videos.

On top of that, we also sent two talents to a Glass Onion: A Knives Out Mystery Experience in Los Angeles. There they not only had the chance to dive into the world of Benoit Blanc, and to learn everything about the Knives Out Mysteries but they could also test out their own detective skills and solve various puzzles.

#GlassOnion: A Knives Out Experience

US based German talents @fabianxarnold & @luisortner_ visited the LA experience and unleashed their inner Benoit Blanc.

TikTok Stitch Campaign: "It's so dumb, it's brilliant." - "No, it's just dumb!"