• Influencer Activation
DATE 2020

14 creators supported the launch of the new Netflix series „Biohackers“ by unboxing a DNA kit, explaining the possibilities of DNA storage or biohacking in general and calling on their audiences to decode the DNA of the first episode that was stored inside the DNA kit.

The goal of the campaign was to create awareness for the new Netflix show and the topic of biohacking, to build anticipation and generate traffic for the Biohackers landing page.

@Breakinglab and @techtastisch – two science creators chose to explain the general possibilities of DNA and DNA storage on their YouTube channels. @techtastisch interviewed Prof. Dr. Robert Grass, who explained the DNA storage process. In addition to this 9 lifestyle creator explained the DNA kit in a more humorous and entertaining way on different platforms to address younger target groups.