• Production
  • Influencer Activation
DATE 2021

We accompanied the launch of the film "Yes Day" in Germany with a broad-based influencer and talent activation on the social web.

We took up the overarching idea of the film and challenged our talents to implement their own Yes Day at home. Three celebrities kicked off the German Yes Day activation with a thumb stopping WTF moment. Lukas Podolski, Jana Ina Zarella and Daniela Katzenberger each posted a colorful and crazy picture to their Instagram feed, featuring the hashtag #YesDay. WTF happened here?

Afterwards, just in time for the film's launch, nearly 30 talents and influencer implemented their own version of a Yes Day - reaching a broad audience on YouTube, Instagram and TikTok.

Production: Eye Candy Berlin