For the launch of the new Netflix series „The Empress“, a modern and fresh take of the well-known film adaptations around the life of Empress Elisabeth - or Sisi, rsa Media took over the influencer & talent guest list management of the special screening in Berlin and also implemented the hero influencer activation just before the official screening event.
3 Hero Influencers got to experience one day in the life of Elisabeth - but with a modern approach! They experienced different activities & settings throughout the day and took their community along the (travel) journey. The fun part: Their communities decided the details of how they spent their day via IG surveys - thus giving Elisabeth's everyday life a modern and engaging twist by letting the people choose their next move. In the context of this content, one lucky follower each got the chance to spend one night at the very pompous hotel themselves and have their very own Elisabeth moment. The day ended with the exclusive premiere at the Orangerie at Schloss Charlottenburg Berlin, where around additional 20 Influencers had been invited with a unique creative mailing and were able to exclusively watch the first two episodes of the series in the unique baroquesque venue.
After the official launch of the series 10 influencer pushed the specially created „Elisabeth" Instagram filter, which once again drew attention to the launch of the new series on Netflix.