For the launch of the new german Netflix mystery thriller series „1899“, rsa Media took over the influencer & talent guest list management of the premiere in Berlin and also implemented a hero influencer activation around the launch.
6 Hero Influencers received a mysterious Netflix parcel including nothing but a kaleidoscope and a morse code. Upon deciphering the code it revealed itself to be an invitation to the premiere of the new mystery show 1899. After hosting a raffle in which each talent could give away 2x2 tickets to the premiere, our hero talents, additional 300 German social media talents, influencers, models, and celebs influencers as well as 20 raffles winners attended the event and witness all interactive, exciting and on brand experiences in the iconic Funkhaus.
At the impressive location, they experienced what 1899 is all about, were able watch the first two episodes a week early, and even got to meet the cast. Marking the launch of the series, they published reels and stories in a vlog to recap the event. With a combined reach of over 20 million online followers at the Berlin screening, our talents created nearly 900 additional content pieces on their Instagram, TikTok, and YouTube channels throughout the evening.