rsa Media kicked off the launch of the new hair and body brand Nature Box in Berlin with 30 influencers from GSA in July 2018. Always focusing on #BeautyPositivity and #ColdPressedOils, a scenic boat ride took the influencers to the perfect “instagrammable” urban jungle experience for about 100 guests in a secret outdoor location.
After identifying and hosting 5 hero influencers back in spring 2018 for the global campaign shoot on the island of Mallorca, rsa Media was responsible for the development of the influencer strategy, research and content management. In addition, rsa Media took care of the conception, project management and execution of the influencer onboarding in Berlin.
About Nature Box: Nature Box is a hair care and body care brand made by Henkel with selected natural ingredients and vegan formulas with responsible sourcing. Nature Box presents 5 collections with 5 cold pressed oils per line coming from avocado, apricot, macadamia, almond and coconut. The beauty speaks to confident and conscious life enthusiasts, interested in health, nature and well-being.
All pictures by Paul Aidan Perry. Video by Björn Baasner / Monocle Films