• Creative Concept
  • Production
  • Influencer Activation
DATE 2016

In cooperation with the lifestyle brand Red Bull and the young fashion label REVIEW, we realized a trip with Germany’s top influencers, bloggers, models and photographers to the world-renowned Lollapalooza festival in Chicago.

Dressed in REVIEW’s newest festival looks, six influencers in the fields of fashion, travel and lifestyle traveled to Chicago and shared their experiences live on Instagram, Facebook and Snapchat for millions of followers—all with the official brand hashtags #reviewgoesfestival, #ootdreview, #neverestablished and #seasonoffestivals. Lifestyle photographer Andre Josselin followed the crew throughout their trip and produced high-quality content for the corporate channels of both brands.