In November 2020 La Manufacture launched their new Personal Foundation Kit – a revolutionary beauty product that enables each person to formulate their personalized blend of foundation: 1. Download the app, 2. Determine the skin tone with the AI enabled Skin Cam, 3. Get the recipe and mix the foundation!
For the launch in Germany we created an all-encompassing influencer campaign which later expanded to Italy, France, Spain and Poland. In total, over 100 beauty and lifestyle influencers explored the kit and created their personal foundation through informative, upbeat and moving content on Instagram, TikTok and YouTube.
The goal of the campaign was to generate traffic for the online shop and raise awareness for the product - showing its benefits and how it caters to individual needs.