Skipping meal planning and grocery shopping, but still cooking healty, home cooked meals - HelloFresh makes it happen. HelloFresh is an innovative food box delivery service, that provides customer with the ingredients they need to cook healthy, step-by-step recipes.
In order to market HelloFresh and to increase brand awareness as well as sales, influencers showcased their culinary creations. The focus was put on influencers with family, interior or food backgrounds, who embeded HelloFresh into their everyday lives. We provided custom promo codes as an incentive to sign up for the service, that also enabled us to track the effectiveness of specific collaborations.