• Influencer Marketing
CLIENT Schwarzkopf
DATE 2017 - 2019

Since 2017 we do hair – all kinds of hair, all over the world. As the lead agency for the global influencer activities of Schwarzkopf (Henkel), we develop powerful concepts and strategies to speak to a diverse digital audience.

We sourced the globe for over 50 Instagrammers from 27 countries to bring together international social media stars to form one big crew of #SCHWARZKOPFcreators. Personalities with unique backgrounds, stories, and hair types who passionately celebrate their individuality in front of millions of fans! Together with our influencers, we emphasize the relationship of great hair and personal confidence through social media storytelling, product integration, content and film productions, and the hosting of brand events all over the world.

Up until February 2018, our #SCHWARZKOPFcreators published almost 500 posts with a reach of over 100 Million Followers. About Schwarzkopf: Schwarzkopf & Henkel is one of the largest cosmetic companies on the market. The extensive portfolio includes many best known brands and best loved products in colorants, styling, hair care, toiletries, skin care, oral hygiene and fragrances.