#FRoSTABowlGoal For the launch of FRoSTas six new and vegan vegetable Bowls, rsa Media implemented a launch and awareness campaign. Our 9 Talents published content via Instagram Reels, Youtube Vlogs & Instagram Stories testing the six different FRoSTA Vegetable Bowls over the course of a couple of days.

In the end, 3x Hero Talents presented their personal #FRoSTABowlGoal and created content for the official FRoSTA Instagram channel @frosta_de. As a highlight of the activation, we invited selected talents from the campaign to a joint dinner at FRoSTA's Hamburg Headquarter. On site, our talents got to prepare and taste the six different bowls and also participated in two interactive workshops: A ceramics workshop during which everyone designed and painted their own bowl - to always have the right bowl at home to enjoy FRoSTAs Vegetable Bowls and a Mocktail Workshop, in which 6 different mocktail were created and prepared together - each drink inspired by one of the new six FRoSTA Vegetable Bowls.