• Seeding
  • Influencer Activation
DATE 2022

For Fossil’s new Fall / Winter 2022 watch and jewelry collection, we developed and coordinated an extensive Influencer campaign in the German and French markets.

The talents and their content were multifaceted: from the contemporary fashionista and the fun-loving mom to the sporty tennis player and the passionate traveller. Altogether, the campaign comprised 44 Instagram creators plus an additional 130 seedings and was organized in 3 phases, each with a different focus point. Starting with a creative, storytelling-focussed approach in September and ending in a soft Black Friday push in November, the campaign resulted in over 400 content pieces and 16 million impressions.

Additionally, we also ran TikTok ad campaigns to reach an even wider and precisely targeted audience.