For the first time in years, Fossil is launching a total of 4 local brand ambassadors for their official Fall/winter 2022 campaign. The 2 German faces are well-known musician Max Giesinger and Ana Kohler, social media star and musician herself. In France, well known actors Tom Leeb and Solene Hebert are this year's campaign faces
All four ambassadors were photographed as part of the official global campaign shoot in New York this May, which was led by the global Fossil team and photographer Tom Schirmacher. The EMEA campaign launched in early September for both wholesale and retail as part of an ongoing activation with all four talents in both key markets France and Germany.
rsa Media was responsible for the research, negotiations, contract execution, campaign planning and all ongoing social media campaign activation and assisted in the preparation as well as at the photoshoot in New York. In addition to this rsa Media took care of the influencer handling and support of four ambassador events in Berlin, Oberhausen, Lyon and Paris.
Official Campaign Assets
Campaign kick off events in Paris & Berlin