• Lead Agency EMEA
  • Creative Concept
  • Production
  • Influencer Activation
DATE 2019

For the launch of the Fossil Gen 5 smartwatch and the new jewelry collection Modern & Magic, rsa Media traveled to Iceland in October 2019. Together with four influencers from Germany and France, the new smartwatch features and jewelry collection were not only experienced in the most organic way, a production team accompanied us on the trip to produce the official (moving) images for the 2020 campaign (Fossil owned digital channels and wholesale partners).

Fossil Gen 5 Smartwatch Content Production

Fossil Modern & Magic Jewelry Production