Ciao Milano, Ciao #DieselWatches!

Just ahead of Fashion Week we invited some of our Diesel brand lovers from France, Italy and Germany to check out the Diesel Pop Up in Rinascente in Milan and the Diesel Showrooms. Together with Italian filmmaker Federico Busatto, we conceived and realized a short video of the exciting shopping experience at La Rinascente's Diesel Pop Up Store. The video was posted on the official TikTok channel of @Diesel as part of a media campaign to attract potential visitors and Diesel fans to the pop up.

Meraviglioso.