• Activation
  • Creative Concept
DATE 2023

After producing the social campaign for the launch of the Solar Red Watch, we activated the latest addition to the #DieselWatches category on TikTok in the German and French markets. We invited 12 talented individuals to join our campaign and showcase their unique take on the products. They effortlessly blended the Solar Red Watches and Chain Takeover Jewelry into their captivating videos.

To spread the excitement even further, we launched a paid media campaign that added a touch of interactivity. We introduced pop-out showcases that brought the products to life, and we utilized the Superlike feature to shine a spotlight on the watches and their amazing details. It was all about having fun and giving everyone a chance to discover the latest and greatest from the #DieselWatches collection.