Diesel goes TikTok! Together with #DieselWatches we created a TikTok concept for the Holiday campaign. Based on the official campaign assets, we created user generated content with 10 talents from Germany and France, which was edited in collaboration with Modest Department into crisp and visually striking short videos.
In a second phase, all influencers created their own videos featuring both product categories and several watches and jewelry. These assets were pushed using TikTok Spark Ads and interactive pools. The users had the interactive opportunity to vote for their favorite products themselves and were redirected to the landing pages of the individual products accordingly. The content was not only posted on the creators' channels, but also on the official @diesel TikTok Channel, where a media campaign was placed in parallel.