• Lead Agency EMEA
  • Strategy
  • Creative Concept
  • Production
  • Influencer Activation
DATE 2019

Create memories for successful living: Together with Diesel, rsa Media created an exclusive and instagrammable weekend while testing the features and integrating the styles of the Diesel smartwatch newness “Axial”, jewelry and fashion.

rsa Media invited creators from France and Germany to Berlin, Europe's party capital, to experience life like a rockstar for the weekend and make their wildest dreams come true.

While enjoying exclusive perks and breathtaking moments, we created an authentic happening to utilize and enjoy the new Diesel products in a seamless and playful way: Starting with a drifting session with Lamborghinis and Ferraris, having a loft party in a Diesel showroom, followed by a boxing class, a tattoo session, and finishing off the weekend with a fun partynight – supported by Diesel our influencers were able to live like rockstars for the weekend.