Big, bigger, huge! Together with #DieselWatches we took 9 well-known influencers and TikTok stars from Germany and France on an exclusive journey through the world of Diesel, which was just as unforgettable and exciting as Diesel designer Glenn Martens‘ vision of the brand itself. Accompanied by photographer André Josselin and Björn Baasner we produced static and moving content that fully captures the new look and feel of Diesel.
To welcome our talents, we first invited all of them to Berlin, where everyone was able to choose their personal Diesel look in the flagship store for the Diesel Fashion Show. The day ended - of course - with a welcome dinner at Coccodrillo. Once arrived in Milan, a Diesel shuttle took us around town to experience Milan and produce creative content. Afterwards we rounded up the day with a cocktail class over the rooftops of Milan, creating two exciting drinks inspired by the new watch and jewelry collection. Highlight of the 3-day experience was of course the #DieselSS23 Fashion Show, where our talents met Diesel Designer Glenn Martens and Diesel Founder Renzo Rosso in front of the world’s largest inflatable sculpture in the world.
Great production, amazing talents, outstanding outcome and good vibes only - there are projects where everything is just on point!