• Strategy
  • Production
  • Influencer Activation
DATE April 2018

In April 2018 we went for a run. Together with Nike and YouTuber Dillan White we took his fans on a one of a kind scavenger hunt through Berlin.

Celebrating the release of the new Nike Running shoe #NikeReact, the German YouTuber took the corresponding global campaigns #InstantGo and #ChooseGo as inspiration for a disruptive and fun approach to running – as digital and interactive as he is.

Over 100 fans gathered at the Nike Store Berlin on 22nd April 2018, Nike’s international #ChooseGo day, to hunt down Dillan White. By giving his followers live updates and hints and on Instagram, his followers were able to follower his whereabouts all over Berlin Tiergarten. The big challenge for his followers was to find him by keeping up with his whereabouts and solving different workout challenges hosted by professional Nike Running coaches. Participants also received further hints by push notifications via the Nike App.

INFLUENCERS @dillanxwhite

Nike’s international #ChooseGo day