• Lead Agency GAS
  • Influencer Marketing
CLIENT Cosnova
DATE 2020 / 2021

As the lead agency for cosnova's influencer activities, we develop meaningful and creative concepts and strategies for cosnova’s beauty brands essence and CATRICE Cosmetics.

Depending on the campaign and product, we placed our focus on beauty and lifestyle influencer, as professional expertise is particularly important to us and the client. Together with them, we reinterpreted the entire range of makeup looks, from evening looks to no-makeup makeup looks. And as if these projects weren't exciting enough, we also got to ring in the Live Stream Shopping Assistant (LiSA) era with our two of our influencer in 2020. In 2021 we were able to kick off two Co-Creations with our brand ambassadors for each essence and CATRICE.

About cosnova: cosnova beauty has been shaping the international cosmetics market for over 20 years with innovative power, professionalism and passion. The family company´s brands essence and CATRICE offer high-quality decorative cosmetics to female and male customers around the world.