• Influencer Activation
DATE 2023

We joined forces with 8 influencers from Germany and France for an unforgettable, dazzling and pink-tastic campaign, dedicated to promoting the watches and jewelry of the limited edition Barbie x Fossil collection. From rosy-hued watch dials to intricate pink gemstones, this collection is designed to captivate and enchant, just like Barbie herself!

Under the hashtag #BrightBoldBeautiful, our influencers showcased the essence of Barbie’s universal appeal with fun content shared on both TikTok and Instagram. From its timeless charm to modern allure, they revealed that Barbie and the new Fossil products are indeed for everyone.