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Cases

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#DieselWatches x #RinascenteMilano

Netflix

Too Hot To Handle Germany

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Make Beauty Fun

Diesel

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Glass Onion: A Knives Out Mystery

essence

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The highly acclaimed murder mystery Netflix movie "Knives Out" finally got its sequel. In "Glass Onion" detective Benoit Blanc (Daniel Craig) takes the viewers along while he travels to Greece for his latest case and again tries to find the culprit among many dubious suspects. 

We collaborated with 20 TikTok influencers to create awareness and hype for the movie. The Netflix TikTok account posted a humouros excerpt from the movie, which our talents used to stitch with creative, funny lifehacks that are supposedly brilliant but, when you think about it, really are just dumb - think, risking dropping everything, instead of making two trips. Through the use of native ads we were able to create roughly 9 million views on the videos.

On top of that, we also sent two talents to a Glass Onion: A Knives Out Mystery Experience in Los Angeles. There they not only had the chance to dive into the world of Benoit Blanc, and to learn everything about the Knives Out Mysteries but they could also test out their own detective skills and solve various puzzles.





Own Your Time • F/W 22

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For Fossil’s new Fall / Winter 2022 watch and jewelry collection, we developed and coordinated an extensive Influencer campaign in the German and French markets. 

The talents and their content were multifaceted: from the contemporary fashionista and the fun-loving mom to the sporty tennis player and the passionate traveller. Altogether, the campaign comprised 44 Instagram creators plus an additional 130 seedings and was organized in 3 phases, each with a different focus point. Starting with a creative, storytelling-focussed approach in September and ending in a soft Black Friday push in November, the campaign resulted in over 400 content pieces and 16 million impressions. 

Additionally, we also ran TikTok ad campaigns to reach an even wider and precisely targeted audience.

Holiday TikTok Campaign

Fossil

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Gemüse Bowls

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1899

FRoSTA

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The Empress

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CPH Fashion Week 22

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Milan Fashion Week Experience

Skagen

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Ambassador Program 2022 

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For the first time in years, Fossil is launching a total of 4 local brand ambassadors for their official Fall/winter 2022 campaign. 
The 2 German faces are well-known musician [Max Giesinger](https://www.instagram.com/maxgiesinger/) and [Ana Kohler](https://www.instagram.com/ana.kohler/), social media star and musician herself. In France, well known actors [Tom Leeb](https://www.instagram.com/tomleeb/) and [Solene Hebert](https://www.instagram.com/solene_hebert_officiel/) are this year's campaign faces

All four ambassadors were photographed as part of the official global campaign shoot in New York this May, which was led by the global Fossil team and photographer [Tom Schirmacher](https://www.instagram.com/tomschirmacher/). The EMEA campaign launched in early September for both wholesale and retail as part of an ongoing activation with all four talents in both key markets France and Germany.

rsa Media was responsible for the research, negotiations, contract execution, campaign planning and all ongoing social media campaign activation and assisted in the preparation as well as at the photoshoot in New York. In addition to this rsa Media took care of the influencer handling and support of four ambassador events in Berlin, Oberhausen, Lyon and Paris.


The Gray Man

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Summer 22

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Stranger Things Season 4

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Earth Month

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The Witcher

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25 lifestyle and cosplay creators supported the launch of the second season of Netflix’ The Witcher by unboxing a special The Witcher mailing. Whereas our lifestyle talents got a Witcher themed Foodbox, the cosplay talents could choose between three different sets of character-assets to complete a transformation into their favorite characters of the series.

Influencer thus received either everything they needed for a Witcher themed Netflix night to kick off that latest season or a set of their choice, to either show off the transformation process or the result of that transformation on their social media channels. In addition to this Lara Loft, one of the most well known german Cosplay talents, did a [synchronisation](https://www.youtube.com/watch?v=G9s3lW5iD_8) for the recap of the first The Witcher season.

rsa Media developed the influencer concept for the launch of the new The Witcher season, the creative mailing, realized the dubbing and was responsible for handling all talents during the campaign period. 

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Sport Smartwatch Launch

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For the launch of the new Fossil Sport Smartwatch, rsa Media was commissioned to produce the official campaign content for EMEA. Together with three German sports enthusiasts, the campaign assets were created in collaboration with the Vert agency in the unique setting of the Berlin Olympic Stadium. 

Don't Look Up

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Collection Launch

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Influencer Marketing

Peek & Cloppenburg x Calvin Klein 

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CATRICE & essence 

HelloFresh

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Foundation Kit Launch

Cosnova

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Rockstar Weekend

La Manufacture 

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Eastern Europe Roadtrip